The Rising Trend of Wellness Tourism: A $1 Trillion Industry and Growing
The demand for wellness tourism is booming, with travelers seeking curated wellness programs focused on holistic treatments for longevity. According to the Global Wellness Institute, travel related to health and well-being reached $1 trillion last year and is projected to hit $1.3 trillion by 2025.
Luxury properties around the world are catering to affluent travelers looking to not only maintain their fitness routines while traveling but also seeking destinations that specifically cater to their wellness goals. Spa and wellness director Penny Kriel notes that the evolution of treatment products and technology has enhanced spa offerings, appealing to more travelers.
The rise in wellness tourism is also attributed to the efficacy and benefits of treatments, as well as the influence of social media, influencers, and celebrity endorsements. Experts believe in holistic therapies to manage stress, boost immunity, and ultimately influence the quality and length of life.
Innovative treatments like the “longevity treatment” at the Abi d’Oru Hotel & Spa in Sardinia, using native grapes for antiaging facials, are gaining popularity. Wellness retreats are expanding their services to include dedicated wellness rooms, vegan and vegetarian menu items, and well-being workshops focusing on sleep, nutrition, and mindfulness.
Data-driven wellness approaches, like those at Sensei Lanai and Aman Resorts, are becoming more prevalent. These retreats use assessments to create personalized wellness plans for guests, focusing on longevity and overall well-being.
Mountain Trek Health Reset Retreat in British Columbia takes a holistic approach to healthspan, focusing on lifestyle habits inspired by long-living Blue Zones. Guests participate in activities like sunrise yoga, hiking, spa treatments, and stress reduction classes to improve their overall well-being.
As the demand for wellness tourism continues to grow, luxury properties and retreats are adapting to offer innovative treatments and experiences that cater to the evolving needs of travelers seeking to prioritize their health and well-being.
